It's LOVE PAPER WEEK!

Love Paper is launching a brand new initiative for the industry to collectively champion paper and sustainability to consumers and businesses.
Even in today’s digital world, paper remains unique in its ability to touch our lives. Paper is renewable, recyclable and the natural support of new ideas and creativity. There are many misconceptions relating to paper, print and paper packaging.
Still, 37% of European consumers believe that paper and paper packaging are bad for the environment. Whilst only 18% believe the paper recycling rate exceeds 60%, when in fact it’s 79%, the highest of any material in Europe.
We are supporting the LOVE PAPER WEEK from 3 to 7 February 2025 because paper is and will remain a sustainable, effective and attractive medium. Here you can find out more.